Services marketing (Record no. 12774)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00705nam a2200289Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 115718 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | YMCAF |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230512162709.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110912s2011 ||||||||||||||||| ||und|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070700994 |
| 024 ## - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 115718 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | MB1529 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | YMCAF |
| Language of cataloging | eng |
| Transcribing agency | IN-KoLT |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ZEI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A |
| 245 #0 - TITLE STATEMENT | |
| Title | Services marketing |
| Remainder of title | Integrating customer focus across the firm |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | TMH |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 763p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MANAGEMENT |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | SERVICES MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary Jo |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gremler, Dwayne D |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note | E | G | H |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| JC Bose University of Science & Technology | JC Bose University of Science & Technology | 12/09/2011 | TBC | 550.00 | MB1535 | 12/05/2023 | 550.00 | 12/05/2023 | Books | C | 1.00000 | 06IN1558 | 2011-09-06 | |||||
| Not For Loan | JC Bose University of Science & Technology | JC Bose University of Science & Technology | 12/09/2011 | TBC | 550.00 | MB1529 | 12/05/2023 | 550.00 | 12/05/2023 | Reference | R | 1.00000 | 06IN1558 | 2011-09-06 | ||||
| JC Bose University of Science & Technology | JC Bose University of Science & Technology | 12/09/2011 | TBC | 550.00 | MB1530 | 12/05/2023 | 550.00 | 12/05/2023 | Books | C | 1.00000 | 06IN1558 | 2011-09-06 | |||||
| JC Bose University of Science & Technology | JC Bose University of Science & Technology | 12/09/2011 | TBC | 550.00 | MB1531 | 12/05/2023 | 550.00 | 12/05/2023 | Books | C | 1.00000 | 06IN1558 | 2011-09-06 | |||||
| JC Bose University of Science & Technology | JC Bose University of Science & Technology | 12/09/2011 | TBC | 550.00 | MB1532 | 12/05/2023 | 550.00 | 12/05/2023 | Books | C | 1.00000 | 06IN1558 | 2011-09-06 | |||||
| JC Bose University of Science & Technology | JC Bose University of Science & Technology | 12/09/2011 | TBC | 550.00 | MB1533 | 12/05/2023 | 550.00 | 12/05/2023 | Books | C | 1.00000 | 06IN1558 | 2011-09-06 | |||||
| JC Bose University of Science & Technology | JC Bose University of Science & Technology | 12/09/2011 | TBC | 550.00 | MB1534 | 12/05/2023 | 550.00 | 12/05/2023 | Books | C | 1.00000 | 06IN1558 | 2011-09-06 |