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Services marketing Integrating customer focus across the firm

Zeithaml, Valarie A

Services marketing Integrating customer focus across the firm - 5th - New Delhi TMH 2011 - 763p.

ISBN: 9780070700994

Standard No.: 115718

Subjects--Index Terms: MANAGEMENT MARKETING SERVICES MARKETING

Dewey Class. No.: 658.8 / ZEI

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