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| 005 | 20240615152120.0 | ||
| 008 | 240615b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a9781108703116 _cGBP 85 |
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| 040 | _aYMCAF | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _bANG |
||
| 100 | _aAng, Lawrence | ||
| 245 |
_aPrinciples of integrated marketing communication _ban evidence-based approach _cLawrence Ang |
||
| 260 |
_aUnited Kingdom _bCambridge _c2021 |
||
| 300 | _a507p. | ||
| 650 | _aManagement | ||
| 650 | _aAdvertising | ||
| 942 | _cBK | ||
| 999 |
_c19950 _d19950 |
||