000 00594nam a2200241Ia 4500
001 120943
003 YMCAF
005 20230512163850.0
008 211220s2015 ||||||||||||||||| ||und|d
020 _a9789332542204
024 _a120943
035 _aMB2494
040 _aYMCAF
_beng
_cIN-KoLT
041 _aeng
082 _a658.827
_bKEL
100 _aKeller, Kevin Lane
245 0 _aStrategic brand management
_bBuilding, measuring and managing brand equity
250 _a4th ed.
260 _aNoida
_bPearson
_c2015
300 _a586p.
653 _aManagement
942 _2ddc
_cBK
999 _c17501
_d17501