000 00557nam a2200229Ia 4500
001 120940
003 YMCAF
005 20230512163849.0
008 211217s2020 ||||||||||||||||| ||und|d
020 _a9789389538052
024 _a120940
035 _aMB2507
040 _aYMCAF
_beng
_cIN-KoLT
041 _aeng
082 _a658.8342
_bMOT
100 _aMothersbaugh, David L
245 0 _aConsumer Behavior
_bBuilding Marketing strategy
250 _a13th ed.
260 _aChennai
_bMc Graw-Hill
_c2020
653 _aMANAGEMENT
942 _2ddc
_cBK
999 _c17498
_d17498