000 00560nam a2200229Ia 4500
001 120848
003 YMCAF
005 20230512163838.0
008 211109s2020 ||||||||||||||||| ||und|d
020 _a9789353883928
024 _a120848
035 _aMB2313
040 _aYMCAF
_beng
_cIN-KoLT
041 _aeng
082 _a659.10954
_bKUM
100 _aKumar, Ramesh S.
245 0 _aAdvertising, brands and consumer behaviour
_bthe indian context
260 _aNew Delhi
_bSage
_c2020
300 _a266p.
653 _aMANAGEMENT
942 _2ddc
_cBK
999 _c17412
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