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| 003 | YMCAF | ||
| 005 | 20230512162709.0 | ||
| 008 | 110912s2011 ||||||||||||||||| ||und|d | ||
| 020 | _a9780070700994 | ||
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_aYMCAF _beng _cIN-KoLT |
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| 100 | _aZeithaml, Valarie A | ||
| 245 | 0 |
_aServices marketing _bIntegrating customer focus across the firm |
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_aNew Delhi _bTMH _c2011 |
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| 300 | _a763p. | ||
| 653 | _aMANAGEMENT | ||
| 653 | _aMARKETING | ||
| 653 | _aSERVICES MARKETING | ||
| 700 | _aBitner, Mary Jo | ||
| 700 | _aGremler, Dwayne D | ||
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