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1.
MARKETING MANAGEMENT by
  • KOTLER, PHILIP
Edition: -
Material type: Text Text
Language: English
Availability: Items available for loan: JC Bose University of Science & Technology (39). Not available: JC Bose University of Science & Technology: Lost (3).

2.
Principles of marketing by
  • Kotler, Philip
Edition: 8
Material type: Text Text
Language: English
Publication details: PHI 2000
Availability: Items available for loan: JC Bose University of Science & Technology (1).

3.
Services marketing people technology strategy by
  • Lovelock, Christopher
Edition: 5th
Material type: Text Text
Language: English
Publication details: Pearson 2008
Availability: Items available for loan: JC Bose University of Science & Technology (10). Not available: JC Bose University of Science & Technology: Lost (1).

4.
Services marketing integrated customer focus across the firm by
  • Zeithaml, Valarie A
Edition: 4th
Material type: Text Text
Language: English
Publication details: TMH 2008
Availability: Items available for loan: JC Bose University of Science & Technology (1).

5.
International marketing strategy analysis development and implementation by
  • Doole, Isobel
Edition: 2nd
Material type: Text Text
Language: English
Publication details: Thomson 2006
Availability: Items available for loan: JC Bose University of Science & Technology (1).

6.
Internet marketing and E-Commerce by
  • Hanson, Ward
Material type: Text Text
Language: English
Publication details: SouthWestern 2007
Availability: Items available for loan: JC Bose University of Science & Technology (1).

7.
Strategic marketing or non profit organizations by
  • Andreasen, Alan R
Edition: 6th
Material type: Text Text
Language: English
Publication details: PHI 2007
Availability: Items available for loan: JC Bose University of Science & Technology (1).

8.
Marketing channels by
  • Coughlan, Anne T
  • ET. AL
Edition: 6th
Material type: Text Text
Language: English
Publication details: PHI 2006
Availability: Items available for loan: JC Bose University of Science & Technology (1).

9.
Services marketing in the indian perspective by
  • Shanker, Ravi
Material type: Text Text
Language: English
Publication details: Excel 2008
Availability: Items available for loan: JC Bose University of Science & Technology (9). Not available: JC Bose University of Science & Technology: Lost (2).

10.
Market operations in electric power system by
  • Shahidehpour, M
  • Yamin, Hatim and Li, Zuyi
Material type: Text Text
Language: English
Publication details: John Wiley 2002
Availability: Items available for loan: JC Bose University of Science & Technology (1). Items available for reference: JC Bose University of Science & Technology: Not For Loan (1).

11.
Marketing research An applied orientation by
  • Malhotra, Naresh K
Edition: 5th
Material type: Text Text
Language: English
Publication details: Pearson 2010
Availability: Items available for loan: JC Bose University of Science & Technology (18).

12.
Sales and distribution management by
  • Havaldar, Krishna K
Material type: Text Text
Language: English
Publication details: TMH 2009
Availability: Items available for loan: JC Bose University of Science & Technology (10).

13.
Marketing management by
  • Kumar, Arun
Material type: Text Text
Language: English
Publication details: Vikas 2009
Availability: Items available for loan: JC Bose University of Science & Technology (3).

14.
Services marketing Concepts applications and cases by
  • Rampal, M K
  • Gupta, S L
Material type: Text Text
Language: English
Publication details: Galgotia 2009
Availability: Items available for loan: JC Bose University of Science & Technology (4).

15.
Textbook of marketing of services by
  • Chowdhary, Nimit
  • Chowdhary, Monika
Material type: Text Text
Language: English
Publication details: Macmillan 2009
Availability: Items available for loan: JC Bose University of Science & Technology (10).

16.
Principles of Marketing by
  • Jain, Ashok
Material type: Text Text
Language: English
Publication details: V K India 200910
Availability: Items available for loan: JC Bose University of Science & Technology (3).

17.
Services marketing integrated customer focus across the firm by
  • Zeithaml, Valarie
  • Bitner and others
Material type: Text Text
Language: English
Publication details: TMH 2009
Availability: Items available for loan: JC Bose University of Science & Technology (8). Not available: JC Bose University of Science & Technology: Lost (2).

18.
Principles of marketing by
  • Kotler and Armstrong
Edition: 9
Material type: Text Text
Language: English
Publication details: PHI A27/ 785
Availability: Items available for loan: JC Bose University of Science & Technology (4).

19.
Marketing research Applied orientation by
  • Malhotra, Naresh K
  • Dash, Satyabhushan
Edition: 6th
Material type: Text Text
Language: English
Publication details: Delhi Pearson 2011
Availability: Items available for loan: JC Bose University of Science & Technology (4). Items available for reference: JC Bose University of Science & Technology: Not For Loan (1).

20.
What they dont teach you about marketing Filling the gap between curriculum and real life by
  • Joshi, Ketan
Material type: Text Text
Language: English
Publication details: Delhi Macmillan 2009
Availability: Items available for loan: JC Bose University of Science & Technology (3). Items available for reference: JC Bose University of Science & Technology: Not For Loan (1). Not available: JC Bose University of Science & Technology: Lost (1).

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