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1.
Services marketing people technology strategy by
  • Lovelock, Christopher
Edition: 5th
Material type: Text Text
Language: English
Publication details: Pearson 2008
Availability: Items available for loan: JC Bose University of Science & Technology (10). Not available: JC Bose University of Science & Technology: Lost (1).

2.
Services marketing Integrating customer focus across the firm by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
  • Gremler, Dwayne D
Edition: 5th
Material type: Text Text
Language: English
Publication details: New Delhi TMH 2011
Availability: Items available for loan: JC Bose University of Science & Technology (6). Items available for reference: JC Bose University of Science & Technology: Not For Loan (1).

3.
Services marketing Integrating customer focus across the firm by
  • Zeithaml, Valarie A (et..al)
Edition: 6th
Material type: Text Text
Language: English
Publication details: New Delhi McGraw Hill Education 2013
Availability: Items available for loan: JC Bose University of Science & Technology (38). Items available for reference: JC Bose University of Science & Technology: Not For Loan (2).

4.
Service marketing Indian experience by
  • Shanker, Ravi
  • Chidambaram, P
Edition: 2nd rev.
Material type: Text Text
Language: English
Publication details: Delhi South Asia 1997
Availability: Items available for loan: JC Bose University of Science & Technology (1).

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