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1.
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Service marketing : Indian experience by
Edition: 2nd rev.
Material type: Text Text
Language: English
Publication details: Delhi : South Asia , 1997 .
Availability: Items available for loan: JC Bose University of Science & Technology (1).

2.
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Marketing research by
Material type: Text Text
Language: English
Publication details: New Delhi : Biztantra , 2006 .
Availability: Items available for loan: JC Bose University of Science & Technology (1).

3.
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Rural marketing : Text and cases by
Edition: 2nd
Material type: Text Text
Language: English
Publication details: Noida : Pearson , 2011 .
Availability: Items available for loan: JC Bose University of Science & Technology (18). Items available for reference: JC Bose University of Science & Technology: Not For Loan (2).

4.
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Services marketing : text and cases by
Material type: Text Text
Language: English
Publication details: New York : Palgrave , 254 p. .
Availability: Items available for loan: JC Bose University of Science & Technology (1).

5.
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Principles and practice of marketing by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London : Mc Graw Hill , 1998 .
Availability: Items available for loan: JC Bose University of Science & Technology (1).

6.
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Basics of marketing and digital marketing : An Introduction for beginners / Baijal, Arpita and Jain, Preet M by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Bharti , 2023 .
Availability: Items available for loan: JC Bose University of Science & Technology (1)Call number: 658.8 BAJ. Items available for reference: JC Bose University of Science & Technology: Not For Loan (1)Call number: 658.8 BAJ.

7.
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Digital marketing insights / Vibhuti Tripathi and Pooja Rastogi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Bharti , 2022 .
Availability: Items available for loan: JC Bose University of Science & Technology (2)Call number: 658.8 TRI, ... Items available for reference: JC Bose University of Science & Technology: Not For Loan (1)Call number: 658.8 TRI.

8.
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Digital Marketing Exellence : Planning, optimizing and integrating online marketing / Chaffery , Dave and Smith, P R by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : Routledge , 2023 .
Availability: Items available for loan: JC Bose University of Science & Technology (1)Call number: 658.8 CHA. Items available for reference: JC Bose University of Science & Technology: Not For Loan (1)Call number: 658.8 CHA.

9.
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MKTG :Principles of marketing : South -Asian perspective / Charles W Lamb, and Hair Joseph F. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Cengage , 2025 .
Availability: Items available for reference: JC Bose University of Science & Technology: Not For Loan (1)Call number: 658.8 LAM.

10.
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Contemporary marketing / Louis E. Boone, and David L. Kurtz by
Edition: 18th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Cengage , 2019 .
Availability: Items available for reference: JC Bose University of Science & Technology: Not For Loan (1)Call number: 658.8 BON.

11.
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Modern marketing using AI : Leverage AI enabled marketing automation and insights to drive customer journey and maximize your brand equity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : BPB , 2022 .
Availability: Items available for loan: JC Bose University of Science & Technology (1)Call number: 658.80028563 UPA. Items available for reference: JC Bose University of Science & Technology: Not For Loan (1)Call number: 658.80028563 UPA.

12.
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Marketing analytics : A practical guide to improving consumer insights using data techniques / Mike Grigsby by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Kogan Page , 2023 .
Availability: Items available for reference: JC Bose University of Science & Technology: Not For Loan (1)Call number: 658.83 GRI.