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1.
MARKETING MANAGEMENT by
  • KOTLER, PHILIP
Edition: -
Material type: Text Text
Language: English
Availability: Items available for loan: JC Bose University of Science & Technology (39). Not available: JC Bose University of Science & Technology: Lost (3).

2.
Services marketing people technology strategy by
  • Lovelock, Christopher
Edition: 5th
Material type: Text Text
Language: English
Publication details: Pearson 2008
Availability: Items available for loan: JC Bose University of Science & Technology (10). Not available: JC Bose University of Science & Technology: Lost (1).

3.
Market operations in electric power system by
  • Shahidehpour, M
  • Yamin, Hatim and Li, Zuyi
Material type: Text Text
Language: English
Publication details: John Wiley 2002
Availability: Items available for loan: JC Bose University of Science & Technology (1). Items available for reference: JC Bose University of Science & Technology: Not For Loan (1).

4.
Marketing research An applied orientation by
  • Malhotra, Naresh K
Edition: 5th
Material type: Text Text
Language: English
Publication details: Pearson 2010
Availability: Items available for loan: JC Bose University of Science & Technology (18).

5.
Marketing management by
  • Kumar, Arun
Material type: Text Text
Language: English
Publication details: Vikas 2009
Availability: Items available for loan: JC Bose University of Science & Technology (3).

6.
Principles of Marketing by
  • Jain, Ashok
Material type: Text Text
Language: English
Publication details: V K India 200910
Availability: Items available for loan: JC Bose University of Science & Technology (3).

7.
Marketing management Text and cases by
  • Panda, Tapan K
Edition: 2nd
Material type: Text Text
Language: English
Publication details: New Delhi Excel Books 2007
Availability: Items available for loan: JC Bose University of Science & Technology (8). Items available for reference: JC Bose University of Science & Technology: Not For Loan (2).

8.
Global marketing management: changes, challenges and new strategies by
  • Lee, Kiefer
  • Carter, Steve
Material type: Text Text
Language: English
Publication details: New Delhi Oxford 2005
Availability: Items available for loan: JC Bose University of Science & Technology (1).

9.
Marketing management by
  • Kumar, Arun
  • N Meenakshi
Edition: 2rd
Material type: Text Text
Language: English
Publication details: Noida Vikas 2016
Availability: Items available for loan: JC Bose University of Science & Technology (9). Items available for reference: JC Bose University of Science & Technology: Not For Loan (1).

10.
Tourism marketing by
  • Chaudhary, Manjula
Material type: Text Text
Language: English
Publication details: New Delhi Oxford university press 2018
Availability: Items available for loan: JC Bose University of Science & Technology (1). Items available for reference: JC Bose University of Science & Technology: Not For Loan (1).

11.
Marketing management A South Asian perspective by
  • Kotler, Philip
Material type: Text Text
Language: English
Publication details: New Delhi Dorling Kindersley 2009
Availability: Items available for loan: JC Bose University of Science & Technology (1).

12.
Marketing management: Indian content, Global perspective by
  • Ramaswamy, V. S
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi Sage 2018
Availability: Items available for loan: JC Bose University of Science & Technology (4). Items available for reference: JC Bose University of Science & Technology: Not For Loan (1).

13.
Marketing management by
  • Ramanathan, Jayasankar
Material type: Text Text
Language: English
Publication details: Tamil Nadu Mcgraw-hill 2019
Availability: Items available for loan: JC Bose University of Science & Technology (1).

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