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1.
Strategic brand management by
  • Keller, Kevin Lane
Edition: 3rd
Material type: Text Text
Language: English
Publication details: Pearson 2008
Availability: Items available for loan: JC Bose University of Science & Technology (6).

2.
Retail management by
  • Bajaj, Chetan
Edition: 2nd
Material type: Text Text
Language: English
Publication details: New Delhi OUP 2010
Availability: Items available for loan: JC Bose University of Science & Technology (9). Items available for reference: JC Bose University of Science & Technology: Not For Loan (1).

3.
Marketing management Text and cases by
  • Panda, Tapan K
Edition: 2nd
Material type: Text Text
Language: English
Publication details: New Delhi Excel Books 2007
Availability: Items available for loan: JC Bose University of Science & Technology (8). Items available for reference: JC Bose University of Science & Technology: Not For Loan (2).

4.
Strategic brand management by
  • Keller, Kevin Lane
  • Jacob, Isaac
  • Parameswaran, Ambi M G
Edition: 4th
Material type: Text Text
Language: English
Publication details: Noida Pearson 2015
Availability: Items available for reference: JC Bose University of Science & Technology: Not For Loan (1).

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