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1.
Jounalism in India by
  • Sharma, K C
Material type: Text Text
Language: English
Publication details: New Delhi Regal 2007
Availability: Items available for loan: JC Bose University of Science & Technology (19). Items available for reference: JC Bose University of Science & Technology: Not For Loan (1).

2.
Advertising principles and practice with 17 recent Indian case studies by
  • Gupta, Ruchi
Material type: Text Text
Language: English
Publication details: New Delhi S Chand 2018
Availability: Items available for loan: JC Bose University of Science & Technology (2). Items available for reference: JC Bose University of Science & Technology: Not For Loan (1).

3.
Advertising Management by
  • Batra, Rajeev
  • Aaker, David A
  • Myers, John G
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi PHI 1998
Availability: Items available for loan: JC Bose University of Science & Technology (1).

4.
Principles of integrated marketing communication an evidence-based approach Lawrence Ang by
  • Ang, Lawrence
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Cambridge 2021
Availability: Items available for reference: JC Bose University of Science & Technology: Not For Loan (1)Call number: 659.1 ANG.

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