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1.
Strategic brand management by
  • Keller, Kevin Lane
Edition: 3rd
Material type: Text Text
Language: English
Publication details: Pearson 2008
Availability: Items available for loan: JC Bose University of Science & Technology (6).

2.
Marketing management by
  • Kotler, Philip
  • Keller, Kevin Lane
  • Koshy, Abraham And Others
Edition: 13th
Material type: Text Text
Language: English
Publication details: Delhi Pearson 2009
Availability: Items available for loan: JC Bose University of Science & Technology (5).

3.
Strategic brand management by
  • Keller, Kevin Lane
Edition: 3rd
Material type: Text Text
Language: English
Publication details: Delhi Pearson 2011
Availability: Items available for loan: JC Bose University of Science & Technology (33). Items available for reference: JC Bose University of Science & Technology: Not For Loan (1).

4.
Marketing management by
  • Kotler, Philip
  • Keller, Kevin Lane
  • Koshy, Abraham And Others
Edition: 15th
Material type: Text Text
Language: English
Publication details: Delhi Pearson 2009
Availability: Items available for loan: JC Bose University of Science & Technology (4). Items available for reference: JC Bose University of Science & Technology: Not For Loan (1).

5.
Strategic brand management by
  • Keller, Kevin Lane
  • Jacob, Isaac
  • Parameswaran, Ambi M G
Edition: 4th
Material type: Text Text
Language: English
Publication details: Noida Pearson 2015
Availability: Items available for reference: JC Bose University of Science & Technology: Not For Loan (1).

6.
Marketing management by
  • Kotler, philip
  • Keller, Kevin Lane
Edition: 15
Material type: Text Text
Language: English
Publication details: Delhi Pearson 2016
Availability: Items available for loan: JC Bose University of Science & Technology (4). Items available for reference: JC Bose University of Science & Technology: Not For Loan (1).

7.
Strategic brand management Building, measuring and managing brand equity by
  • Keller, Kevin Lane
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Noida Pearson 2015
Availability: Items available for loan: JC Bose University of Science & Technology (1).

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