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MKTG :Principles of marketing : South -Asian perspective / Charles W Lamb, and Hair Joseph F. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : Cengage , 2025 .
Availability: Items available for reference: JC Bose University of Science & Technology: Not For Loan (1)Call number: 658.8 LAM.

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Essentials of marketing analytics / Joseph F. Hair by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chennai : Mc Graw Hill , 2025 .
Availability: Items available for loan: JC Bose University of Science & Technology (1)Call number: 658.8 HAI. Items available for reference: JC Bose University of Science & Technology: Not For Loan (1)Call number: 658.8 HAI.

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