Kotler, Philip <br/><br/>
MARKETING MANAGEMENT 

 - 2nd 
 - New Delhi  PHI  1984 
 - 676 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Standard No.: </label>70895 
<br/><br/><label>Subjects--Index Terms: </label>Management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT