Ang, Lawrence <br/><br/>
Principles of integrated marketing communication   an evidence-based approach 
Lawrence Ang 
 - United Kingdom  Cambridge  2021 
 - 507p. 
<br/><br/><label>ISBN: </label>9781108703116  GBP 85 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / ANG