Keller, Kevin Lane <br/><br/>
Strategic brand management  Building, measuring and managing brand equity 

 - 4th ed. 
 - Noida  Pearson  2015 
 - 586p. 
<br/><br/><label>ISBN: </label>9789332542204 
<br/><br/><label>Standard No.: </label>120943 
<br/><br/><label>Subjects--Index Terms: </label>Management 
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL