Mothersbaugh, David L <br/><br/>
Consumer Behavior  Building Marketing strategy 

 - 13th ed. 
 - Chennai  Mc Graw-Hill  2020 
<br/><br/><label>ISBN: </label>9789389538052 
<br/><br/><label>Standard No.: </label>120940 
<br/><br/><label>Subjects--Index Terms: </label>MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / MOT