Malhotra, Naresh K. <br/><br/>
Marketing research: An applied orientation (7th) 

 - 7th ed. 
 - 2019  Thomson Press  2019 
 - 955p. 
<br/><br/><label>ISBN: </label>9789353433291 
<br/><br/><label>Standard No.: </label>120922 
<br/><br/><label>Subjects--Index Terms: </label>MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL