Kumar, Ramesh S. <br/><br/>
Advertising, brands and consumer behaviour  the indian context 

 - New Delhi  Sage  2020 
 - 266p. 
<br/><br/><label>ISBN: </label>9789353883928 
<br/><br/><label>Standard No.: </label>120848 
<br/><br/><label>Subjects--Index Terms: </label>MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>659.10954  / KUM