Dixon, John <br/><br/>
Strategic brand management  Building, measuring and managing brands 

 - New York  Willford press  2019 
 - 198 p. 
<br/><br/><label>ISBN: </label>9781682857229 
<br/><br/><label>Standard No.: </label>120598 
<br/><br/><label>Subjects--Index Terms: </label>Management- Product management- Strategic planning 
<br/><br/><label>Dewey Class. No.: </label>658.827  / DIX