Jobber, David <br/><br/>
Principles and practice of marketing 

 - 2nd ed. 
 - London  Mc Graw Hill  1998 
 - 711 p. 
<br/><br/><label>ISBN: </label>9780077094355 
<br/><br/><label>Standard No.: </label>120549 
<br/><br/><label>Subjects--Index Terms: </label>Management- Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / JOB