Wilson, Richard M. S. <br/><br/>
Strategic marketing management  Planning implementation and control 

 - 2nd ed. 
 - New Delhi  Viva books  1999 
 - 827 p. 
<br/><br/><label>ISBN: </label>8176490709 
<br/><br/><label>Standard No.: </label>120548 
<br/><br/><label>Subjects--Index Terms: </label>Management- 
<br/><br/><label>Dewey Class. No.: </label>658.802  / WIL