Batra, Rajeev <br/><br/>
Advertising Management 

 - 5th ed. 
 - New Delhi  PHI  1998 
 - 754 p. 
<br/><br/><label>ISBN: </label>9788120312197 
<br/><br/><label>Standard No.: </label>120524 
<br/><br/><label>Subjects--Index Terms: </label>Management- Advertising 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAT