Chunawalla, S. A. <br/><br/>
Foundations of advertising  Theory and practice 

 - 9th ed. (revised) 
 - Mumbai  Himalaya publishing house  2018 
 - 592 p. 
<br/><br/><label>ISBN: </label>9789352994076 
<br/><br/><label>Standard No.: </label>120318 
<br/><br/><label>Subjects--Index Terms: </label>Journalism- Management 
<br/><br/><label>Dewey Class. No.: </label>659.1  / CHU