Kotler, Phlip <br/><br/>
Principles of merketing 

 - 17th ed. 
 - Noida  Pearson  2018 
 - 699 p. 
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Standard No.: </label>120317 
<br/><br/><label>Subjects--Index Terms: </label>MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT