TY  - BOOK
AU  - Krishnamacharyulu, C S G
TI  - Rural marketing: Text and cases
SN  - 9788131732632
U1  - 658.800954 
PY  - 2011///
CY  - Noida
PB  - Pearson
KW  - Ramakrishnan, Lalitha
KW  - Management-Marketing-Rural consumer behaviour
ER  -