TY  - BOOK
AU  - Shanker, Ravi
AU  - Chidambaram, P.
TI  - Service marketing: Indian experience
SN  - 8174330208
U1  - 658.8 
PY  - 1997///
CY  - Delhi
PB  - South Asia
KW  - Management-marketing-hotel marketing-bank, railways service marketing-media services marketing
ER  -