Shanker, Ravi <br/><br/>
Service marketing  Indian experience 

 - 2nd rev. 
 - Delhi  South Asia  1997 
 - 550p. 
<br/><br/><label>ISBN: </label>8174330208 
<br/><br/><label>Standard No.: </label>119715 
<br/><br/><label>Subjects--Index Terms: </label>Management-marketing-hotel marketing-bank, railways service marketing-media services marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SHA