TY  - BOOK
AU  - Dayal, Manoj
TI  - Media Metrics: Introduction to quantitative research in mass communication
SN  - 9789386062161
U1  - 302.23 
PY  - 2017///
CY  - New Delhi
PB  - Sage
KW  - Mass communication
KW  - Media research
KW  - Media studies
ER  -