TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Jacob, Isaac
AU  - Parameswaran, Ambi M G
TI  - Strategic brand management
SN  - 97893-3254220-4
U1  - 658.827 
PY  - 2015///
CY  - Noida
PB  - Pearson
KW  - BRAND MANAGEMENT
KW  - MANAGEMENT
ER  -