TY  - BOOK
AU  - Lee, Kiefer
AU  - Carter, Steve
TI  - Global marketing management: changes, challenges and new strategies
SN  - 019568215-7
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - Oxford
KW  - MANAGEMENT
KW  - MARKETING MANAGEMENT
ER  -