Lee, Kiefer <br/><br/>
Global marketing management: changes, challenges and new strategies 

 - New Delhi  Oxford  2005 
 - 582 
<br/><br/><label>ISBN: </label>019568215-7 
<br/><br/><label>Standard No.: </label>117711 
<br/><br/><label>Subjects--Index Terms: </label>MANAGEMENT MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LEE