Dutta, Kirti <br/><br/>
Brand management  principles and practices (with CD) 

 - New Delhi  OUP  2012 
 - 455 
<br/><br/><label>Standard No.: </label>116150 
<br/><br/><label>Subjects--Index Terms: </label>Management Marketing organizational culture 
<br/><br/><label>Dewey Class. No.: </label>658.827  / DUT