Mukerjee, Kaushik <br/><br/>
Customer relationship management  a strategic approach to marketing 

 - New Delhi  PHI  2007 
 - 170 
<br/><br/><label>Standard No.: </label>116148 
<br/><br/><label>Subjects--Index Terms: </label>CRM eCRM Management marketing 
<br/><br/><label>Dewey Class. No.: </label>658.812  / MUK