Zeithaml, Valarie A (et..al) <br/><br/>
Services marketing  Integrating customer focus across the firm 

 - 6th 
 - New Delhi  McGraw Hill Education  2013 
 - 711 
<br/><br/><label>Standard No.: </label>116137 
<br/><br/><label>Subjects--Index Terms: </label>MANAGEMENT SERVICES MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI