Zeithaml, Valarie A <br/><br/>
Services marketing  Integrating customer focus across the firm 

 - 5th 
 - New Delhi  TMH  2011 
 - 763p. 
<br/><br/><label>ISBN: </label>9780070700994 
<br/><br/><label>Standard No.: </label>115718 
<br/><br/><label>Subjects--Index Terms: </label>MANAGEMENT MARKETING SERVICES MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI