Kapferer, Jean-noel <br/><br/>
Strategic brand management 

 - 2nd 
 -  Kogan  2008 
 - 443 
<br/><br/><label>Standard No.: </label>104841 
<br/><br/><label>Subjects--Index Terms: </label>MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP