Zeithaml, Valarie A <br/><br/>
Services marketing  integrated customer focus across the firm 

 - 4th 
 -  TMH  2008 
 - 742 
<br/><br/><label>Standard No.: </label>104780 
<br/><br/><label>Subjects--Index Terms: </label>MANAGEMENT MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI