Lovelock, Christopher <br/><br/>
Services marketing  people technology strategy 

 - 5th 
 -  Pearson  2008 
 - 594 
<br/><br/><label>Standard No.: </label>104690 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT Services marketing Wirtz, Jochen and Chatterjee, Jayanta 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV