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Strategic brand management : Building, measuring and managing brand equity / Keller Lane Kevin, Vanitha Swaminathan, Ambi MG Parameswaran and Isaac C Jacob
Material type:
TextLanguage: English Publication details: Noida : Pearson , 2020 . Description: 642pISBN: - 9789353946135
- 9789353946135Â 1070
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Reference
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JC Bose University of Science & Technology | Reference | 9789353946135 1070 (Browse shelf(Opens below)) | Not For Loan | Mb3481 | |
Books
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JC Bose University of Science & Technology | 9789353946135 1070 (Browse shelf(Opens below)) | Available | MB3482 | ||
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Books
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JC Bose University of Science & Technology | 9789353946135 1070 (Browse shelf(Opens below)) | Available | MB3483 |
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| 9788196147082 295.00 Practical organic chemistry a primer | 9789353941413 Heat and mass transfer | 9789353946135 1070 Strategic brand management Building, measuring and managing brand equity | 9789353946135 1070 Strategic brand management Building, measuring and managing brand equity | 9789353946135 1070 Strategic brand management Building, measuring and managing brand equity | 9789355428219 950.00 Business models in emerging technologies Data science, AI and Blockchain | AMA Supramolecular chemistry at surfaces |
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