Strategic brand management : Building, measuring and managing brand equity / Keller Lane Kevin, Vanitha Swaminathan, Ambi MG Parameswaran and Isaac C Jacob

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TextLanguage: English Publication details: Noida : Pearson , 2020 . Description: 642pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Reference	JC Bose University of Science & Technology	Reference	9789353946135 1070 (Browse shelf(Opens below))	Not For Loan	Mb3481
Books	JC Bose University of Science & Technology		9789353946135 1070 (Browse shelf(Opens below))	Available	MB3482
Books	JC Bose University of Science & Technology		9789353946135 1070 (Browse shelf(Opens below))	Available	MB3483

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