Marketing analytics : A practical guide to improving consumer insights using data techniques / Mike Grigsby

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TextLanguage: English Publication details: New York : Kogan Page , 2023 . Edition: 3rdDescription: 322pISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
Reference	JC Bose University of Science & Technology	Reference	658.83 GRI (Browse shelf(Opens below))	Not For Loan	MB3380

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Previous	658.827 SOL Fashion and luxury marketing	658.83 BOT Data Driven marketing	658.83 GIR Applied marketing analytics using SPSS Modeler, statistics and AMOS graphics	658.83 GRI Marketing analytics A practical guide to improving consumer insights using data techniques	658.83 JEF Approach to marketing research methods	658.83 NAR Marketing research Text and cases	658.83 WIL Marketing research	Next

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