Marketing analytics : Data-driven techniques with Microsoft excel / Wayne L Winston

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Material type: Text

TextLanguage: English Publication details: US : John Wiley & Sons , 2014 . Description: 690pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	JC Bose University of Science & Technology	Reference	658.8 WIN (Browse shelf(Opens below))	Not For Loan	MB3024

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Previous	658.8 PAN Marketing management Text and cases	658.8 SAX Marketing mangement	658.8 TRI Digital marketing insights	658.8 WIN Marketing analytics Data-driven techniques with Microsoft excel	658.8 WIR Services Marketing People technology strategy	658.80019 GEO Neuro marketing in action How to talk and sell to the brain	658.80028563 UPA Modern marketing using AI Leverage AI enabled marketing automation and insights to drive customer journey and maximize your brand equity	Next

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