Marketing analytics : based on first principles / Robert W. Palmatier, J. Andrew Petersen and Frank Germann

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TextLanguage: English Publication details: New Delhi : Bloomsbury, 2022.Description: 399pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Reference	JC Bose University of Science & Technology	Reference	658.8 PAL (Browse shelf(Opens below))	Not For Loan		54264
Books	JC Bose University of Science & Technology		658.8 PAL (Browse shelf(Opens below))	Available		54265

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Previous	658.8 CHA Marketing Analytics a practitioner's Guide to marketing analytics and research methods	658.8 CHA Digital marketing a practical approach	658.8 FIS Marketing and public relations the complete guide for managers	658.8 PAL Marketing analytics based on first principles	658.8 PAN Marketing management Text and cases	658.8 SAX Marketing mangement	658.802 GOR Market segmentation Concepts and methods	Next

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