Principles of integrated marketing communication (Record no. 19950)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00526nam a22001937a 4500 |
| 005 - DATE & TIME | |
| control field | 20240615152120.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240615b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9781108703116 |
| Price | GBP 85 |
| 040 ## - CATALOGING SOURCE | |
| Library Name | JC Bose University of Science & Technology |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 |
| Book Number | ANG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ang, Lawrence |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of integrated marketing communication |
| Sub Title | an evidence-based approach |
| Statement of responsibility | Lawrence Ang |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | United Kingdom |
| Name of publisher, distributor, etc | Cambridge |
| Date of publication, distribution, etc | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 507p. |
| 650 ## - Subject | |
| Subject | Management |
| 650 ## - Subject | |
| Subject | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Source of acquisition | Inventory number | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | JC Bose University of Science & Technology | JC Bose University of Science & Technology | 26/04/2024 | Technical Bureau | TB 246 | 659.1 ANG | 57882 | 15/06/2024 | 15/06/2024 | Books |