Marketing (Record no. 18774)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00512nam a22002177a 4500 |
| 005 - DATE & TIME | |
| control field | 20230906152616.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230906b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789332584471 |
| Price | Rs 905 |
| 040 ## - CATALOGING SOURCE | |
| Library Name | JC Bose University of Science & Technology |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | ARM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Armstrong,Gary |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Sub Title | An introduction |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 669p. |
| 650 ## - Subject | |
| Subject | Management |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | kotler,Philip |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Opresnik, Marc O. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | JC Bose University of Science & Technology | JC Bose University of Science & Technology | 24/03/2023 | International Book centre | 905.00 | IB/IN/1339 | 658.8 ARM | 55104 | 06/09/2023 | 06/09/2023 | Reference | ||||
| Dewey Decimal Classification | JC Bose University of Science & Technology | JC Bose University of Science & Technology | 24/03/2023 | International Book centre | 905.00 | IB/IN/1339 | 658.8 ARM | 55105 | 06/09/2023 | 06/09/2023 | Books |