Advertising principles and practice (Record no. 16405)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00627nam a2200253Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 119821 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | YMCAF |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230512163659.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191107s2018 ||||||||||||||||| ||und|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788121940016 |
| 024 ## - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 119821 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 50653 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | YMCAF |
| Language of cataloging | eng |
| Transcribing agency | IN-KoLT |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | GUP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Ruchi |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising principles and practice |
| Remainder of title | with 17 recent Indian case studies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | S Chand |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi,402p |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising mgmt |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | JOURNALISM |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Legal aspect |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| JC Bose University of Science & Technology | JC Bose University of Science & Technology | 07/11/2019 | 50655 | 12/05/2023 | 12/05/2023 | Books | C | |||||
| Not For Loan | JC Bose University of Science & Technology | JC Bose University of Science & Technology | 07/11/2019 | 50653 | 12/05/2023 | 12/05/2023 | Books | R | ||||
| JC Bose University of Science & Technology | JC Bose University of Science & Technology | 07/11/2019 | 50654 | 12/05/2023 | 12/05/2023 | Books | C |