Strategic brand management (Record no. 14728)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00644nam a2200277Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 117982 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | YMCAF |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230512163345.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170403s2015 ||||||||||||||||| ||und|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 97893-3254220-4 |
| 024 ## - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 117982 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | MB1865 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | YMCAF |
| Language of cataloging | eng |
| Transcribing agency | IN-KoLT |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic brand management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 586 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND MANAGEMENT |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob, Isaac |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, Ambi M G |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | JC Bose University of Science & Technology | JC Bose University of Science & Technology | 03/04/2017 | MB1865 | 12/05/2023 | 12/05/2023 | Reference | R |